Projects & Certifcates
Brand Challenge
Over the course of 4 weeks, 7 other talented crew members and I had the opportunity to work with BP express in developing its brand identity and marketing strategy.
Over these 4 weeks, I had the chance to showcase my digital marketing skills by using the knowledge I have gained throughout my degree to enhance BP expresses brand by doing thorough market research, understanding their marketing strategy and how to improve it and developing concepts and ideas aligned to their marketing strategy and target market.
Hubspot SEO Certificate
-
Learned how to Evaluate and improve website SEO.
​
-
Learned how to thoroughly Build backlinks at scale to increase the website visibility of any business on the search engine results page.
​
-
Used insights from keyword research and reporting tools to improve business organic search performance.
​
-
Learned how to apply the basic technical and on-page SEO techniques and attributes.
Google Analytics Certificate
-
This course thoroughly explained Google Analytics from scratch and helped me gain knowledge in the following :
​
-
Setting up Google Analytics Account
-
Installing Tracking Code on website's
-
Configuring Marketing Goals
-
Setting up Filters
-
UTM Parameters
-
Generating Reports ( Audience, Real-time, Acquisition, etc. )
Google Ads Display Certificate
This certificate allowed me to gain knowledge and demonstrate my ability to develop effective Display strategies and campaigns that aim to achieve specific marketing goals.
By earning the Google Ads Display Certification, Google recognizes my ability to: Translate a vision for online marketing into a coherent digital marketing strategy.
